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5 years ago
The demand for more sustainable and meaningful ways to travel is no longer a trend but critical to maintaining our industry's long-term outlook. The 2019 Booking.com Sustainability Report indicated that over half (55%) of global travelers report being determined to make sustainable choices than they were a year ago, but barriers and lack of knowledge and availability hindered their decision making. Impact Travel Alliance's 2018 Report on Bringing Sustainability to the Masses also shared that more than a third of travelers found it difficult to find options and more than half didn't know where to start.
The Meaningful Travel Map is a vehicle to bring non-profits, social enterprises, and community-based tourism associations into the tourism value chain, and receive the benefits of the tourism market while differentiating destinations and tour operator product. The Map provides travel companies direct connections with communities to offer these experiences for their travelers.
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